For the eighteenth consecutive year, Microsoft has been positioned as a Leader in the 2025 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.* We’re thrilled that Microsoft has again been positioned furthest on Completeness of Vision and highest in the Ability to Execute in the Magic Quadrant, marking our seventh consecutive year in this position.
*2025 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms
We’re honored to be named a Leader in this report and want to thank our 30 million monthly active users, customers, partners, and community members who continue to power the growth of Power BI.
Power BI and Fabric: a unified, integrated experience
When we introduced Microsoft Fabric, an all-in-one software-as a service (SaaS) data platform, it marked a major milestone in the Power BI journey. Now in its 10th year, Power BI has evolved from a dedicated analytics tool into the leading business intelligence platform for millions of business users. Today, it’s seamlessly integrated and a core part of Fabric, providing a complete data foundation with built-in Copilot capabilities and deep integration across the platform.
With just one click, Power BI users can leverage the full power of Fabric. They can analyze data in semantic models, use Python notebooks with Semantic Link, set up real-time alerting using Real-Time Intelligence capabilities, and achieve fast performance on big data. As we continue to evolve Microsoft Fabric, a core tenet we will continue to pursue is how we empower and upskill our Power BI creators with new tools in Fabric. We’re seeing incredible momentum, with over 30K people receiving their Fabric certification, making the Fabric Analytics Engineer certification the fastest growing role-based advanced certification in Microsoft history.
Chat with your data through Copilot in Power BI
As organizations embrace AI to drive better, faster decision-making, having intuitive and powerful tools to explore data has never been more important. That’s why we launched Copilot in Power BI. Copilot in Power BI enables users to ask questions, generate DAX calculations, summarize reports, and create visuals simply by describing what they need.
Over the past year, we’ve continued to expand these capabilities. One of the most exciting recent additions is chat with your data, now in preview. Chat with your data lets users engage in a full-screen, standalone copilot experience with natural language. Without opening specific reports, users can now search for relevant insights, analyze trends, and ask questions across reports, semantic models, and even Fabric data agents. Copilot can now intelligently retrieve and reason over all the data a user has access to, wherever it resides. We’re also working to extend Copilot in Power BI capabilities into Microsoft 365 Copilot with Power BI agent, allowing users to find content, ask questions, and visually explore and analyze data within the Microsoft 365 Copilot experience.
Thoughtfully preparing data is the foundation for building reliable and scalable AI solutions. At Microsoft Build 2025, we introduced new capabilities to help users better prepare their data for Copilot. This conversational experience removes barriers, and helps users get to insights faster. It empowers everyone, from business analysts to data scientists, to work more confidently, make faster decisions, and navigate complex datasets directly with the familiar tools they already use.
Empowering data professionals in Power BI
Over the past year, we introduced a range of new features for data professionals across the spectrum to work faster, smarter, and with more flexibility. In today’s landscape, businesses need to make big decisions faster, but many organizations still rely on transactional systems to handle operations, and separate analytical systems to process that data later for insights. With our latest announcement of translytical task flows, in preview right now, we’re blending the gap between transactional and analytical systems. Instead of switching between different systems or waiting for reports to update, users can act on insights directly from dashboards, streamlining decision-to-action cycles.
The introduction of Tabular Model Definition Language (TMDL views) benefits power users by providing a code-based approach to interacting with data models. It allows for easier management, editing, and collaboration on complex datasets through scripting-based workflows, unlocking scenarios that were previously out of reach. We also introduced a centralized Fabric metrics layer within Power BI, enabling organizations to define, discover, and reuse trusted metrics across reports and dashboards. This fosters data consistency, reduces duplicated metric definitions, and strengthens governance by ensuring that all teams draw insights from the same standardized calculations.
We also rolled out a series of visualization and reporting enhancements designed to help enterprises work faster and smarter. New visuals like advanced Azure Maps layers and preview slicers give report designers more flexibility. The “Explore this data” feature enables business users to pivot, filter, and drill into any chart in seconds without leaving their report. Behind the scenes, publishing improvements—such as workspace folders, personalized email subscriptions, and the ability to access reports directly from OneDrive or SharePoint—make it easier to share insights at scale, and the PowerPoint integration got smarter with the reset-sync option. On the Desktop side, an enhanced Dark Mode UI makes long hours of building reports easier on the eyes.
With these updates, Power BI is more interactive, more customizable, and more collaborative than ever for end-users.
See why customers love using Power BI and Fabric
Over the past year, we’ve introduced hundreds of new capabilities across Power BI and Microsoft Fabric that help organizations turn data into action faster than ever. We’re seeing customers already putting these latest innovations to work, driving real impact across their teams.
Lumen Technologies, for example, adopted Microsoft Fabric to unify data ingestion, storage, and analytics. Using OneLake, Spark notebooks, Direct Lake, and Power BI, they built governed data models, automated pipelines, and delivered real-time insights across the business. This shift eliminated 10,000 hours of manual work, reduced infrastructure costs, and improved lead targeting. With Direct Lake, Lumen was able to access data instantly, giving teams a consistent, governed view of key metrics that support smarter decisions. “There are no refresh cycles, no latency. It just works,” says William Whittenton, Senior Business Intelligence Developer at Lumen.
Make-A-Wish Foundation is another organization that enhanced its mission by integrating Power BI and Microsoft Fabric into its operations. To improve visibility, Make-A-Wish used Power BI and Fabric to create dashboards for each of its chapters, which CIO Russ Goodwin described as “real-time report cards.” Integrated with Fabric as a unified data source, these dashboards are now connected to multiple systems and enable deeper insights into wish granting, revenue, budgeting, and more. This integrated approach improved visibility, streamlined operations, and empowered local chapters to better plan and deliver impact, helping Make-A-Wish grant more life-changing wishes.
Want to see how other organizations are using Microsoft Fabric to drive results? Explore Fabric customer stories to learn more. Experience the energy and excitement of the Fabric community and learn what’s coming next join us at the European Microsoft Fabric Community Conference in Vienna, Austria, from September 15 to 18, 2025. I look forward to seeing you there!
Get your complimentary copy of the 2025 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms and find out why Microsoft was named a Leader for the eighteenth year in a row.
Gartner, Magic Quadrant for Analytics and Business Intelligence Platform, Anirudh Ganeshan, Edgar Macari, Kurt Schlegel, Christopher Long, Jamie O’Brien [June 18, 2025]
The report was titled as Magic Quadrant for Business Intelligence and Analytics Platforms 2013-17 and as Magic Quadrant for Business Intelligence Platforms – 6 February 2008-12.
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*This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft.
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